Combining
the art and science
of marketing
drives growth.
Marketingis growth.
Combining the art (story telling, brand awareness, packaging and positioning) and the science (revenue, margins, CAC, PBT, LTV) of commercial growth ensures that companies are impactful and relevant.
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All marketing is about influencing decision making across the funnel and generating revenue.
Unfortunately this is not how all (tech) companies organise the marketing function.
Services
Advisory and Interim Management
Tech companies operate in an ever evolving and complex environment full of unprecedented growth challenges.
Applying both technology and psychology principles drives brand preference, enhances acquisition, speeds up activation and improves product usage.
Marketing Due Diligence
Marketing due diligence (or commercial due diligence) for newly hired CMOs, CROs and investors (VC and PE) to evaluate the company’s current marketing/commercial setup and the growth potential of team and channels across markets.
MarTech Selection and Setup
The number of MarTech tools available is overwhelming. Having choice is a great thing, the selection and setup of tools is crucial when building the MarTech stack that fits the growth phase and the skills of the (marketing) team.
Any market is crowded with similar products and services so the purpose of your business, your product, your users, your content, are key ingredients for your brand story.
Especially for tech and SaaS companies.